How To Rank First On Google Using GMB For Law Firms

  • October 8, 2024
  • Samuel James
  • 3 min read

Join me as I walk you through optimising your Google My Business profile. 

This approach gives you the best chance of ranking highly in the ‘map pack‘ which is triggered when users search locally as seen below.

This is powerful for many reasons – most notably:

  1. It’s highly prominent real estate on the Google search results page.
  2. The user does not have to leave Google – everything they need including reviews is in the GMB profiles.
  3. It’s localised so the user is more likely to recognise and trust these results.

Google ranks GMB profiles based on your profiles optimisation, reviews and your location.

This walk through is focused on optimising your profile to it’s full potential.

The key benefits of ranking on the ‘map pack’ include:

  • High quality, high intent leads: Users specifically want your services right then.
  • Strong lead contact method: Users tend to call your practice when they find you via GMB, as there is a phone icon on your profile. There is a strong sense of urgency in the search. Phone calls also have the highest conversion rate among all the contact methods.
  • Lead Reliability: Ranking first will drive leads consistently, as users are actively searching on Google daily for your service offering.

Download our inhouse GMB optimisation process below

Our template and video will guide you on how to get ahead of the competition and optimise your profile effectively.

Enter your details below and click download, the resource will be sent directly to your email address almost instantly.

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This is one of many lead sources we recommend to increase enquiries for your legal practice.

We help solicitors grow using our marketing blueprint, which is a formula comprising SEO, PPC, paid social ads, content marketing, and more.

To get a free initial legal marketing consultation, contact us now